Perafita, Portugal

JOSÉ

JOSÉ isn't just a name; it's a tribute to every José who has made an imprint on our collective history, both renowned and unknown. It captures a rich, universal essence while staying deeply rooted in Portuguese culture. The name itself, originating from Hebrew, means "one who adds"—a perfect reflection of the brand's mission to enhance both material and immaterial value in everything they do. They aim to bridge the gap between high-quality production and mindful consumption, raising awareness about the significance of superior raw materials and the craftspeople behind them.

The ethos of JOSÉ is centered on fostering genuine connections—not just between themselves and their patrons, but also among those who produce and those who appreciate fine products. They see their role as promoters, enhancing social and commercial ties and evolving consumption habits for the better.

At the heart of JOSÉ's philosophy is a commitment to quality, which is seen as both the origin and outcome of their endeavors. This quality is celebrated and supported by robust graphic communication strategies and the talents of designer Luis Mendonça, who has shaped the company's visual and artistic direction from the start. His work helps encapsulate the essence of JOSÉ, blending creativity with tradition in a continuous celebration of community and craftsmanship. The brand's image is like a dynamic family of visuals—ever growing and evolving, always ready to welcome new expressions and ideas.